Whiteboard explainer videos are used by businesses as part of their communications and marketing strategies.
Whiteboard explainer videos are a simple, yet highly engaging way to share information and get a message out to your audience.
In this article, we will discuss 8 great examples of whiteboard explainer videos and why they are so good.
1. River Head Books
https://www.youtube.com/watch?v=NugRZGDbPFU&t=13s
The first whiteboard explainer video we want to highlight was made for River Head Books. It was made for author Steven Johnson for a presentation he did about how to come up with good ideas.
As you can see from the video, it uses an image of a human hand drawing images onto a “whiteboard” as the voice-over talks about what he is drawing. This is a great way to tell a story and keep the viewer engaged—mainly due to it being so fast-moving and compelling.
2. Adobe
https://www.youtube.com/watch?v=g7XJLPcVl2Q
This whiteboard animated video was made by the software company Adobe to help promote its Echosign product. Echosign is a cloud-based tool to manage documents that need to be signed digitally. In the video, they explain how the product works and the main benefits of it in detail so that customers can understand why they should sign up and use it.
The video uses nice visual effects and is very easy to follow which makes it very engaging for the viewer.
3. Red Bull
https://www.youtube.com/watch?v=SHdL4BgSz_U&list=PL3C3D65A5C2686781
This example by energy drink company Red Bull is an advertisement that they aired on TV and online using whiteboard animation style graphics that helps to tell a story about why they should drink Red Bull.
It uses very simple animation that is effective in holding the attention of the viewer since it is short and tells an easy-to-follow story.
4. Coca-Cola
https://www.youtube.com/watch?v=LerdMmWjU_E&t=1s
Coca-Cola produced this whiteboard animated video to share and explain its worldwide marketing strategies. The video uses animated images and graphics to emphasize points made by the narrator of the video (Coke VP of Marketing Jonathan Mildenhall).
Unlike the other examples on our list, this video is not short as it is 7-minutes long and explains quite a lot of complex information. This shows that animated whiteboard videos are not just limited to 30-second product demonstrations. They could, for example, be used to pitch potential clients or present financial results to investors.
5. Apple a Day App
https://www.youtube.com/watch?v=M3LSoH6NRdk
This video is a good example of a product demo done through a whiteboard explainer video. Apple A Day is a free health and fitness tracking app customers can download to monitor, track, and set goals to improve their health.
In this whiteboard explainer video example, they explain how their product works by drawing screenshots of the app on the whiteboard with the voice-over explaining each function of the app at the same time.
6. Study.com
https://www.youtube.com/watch?v=i1xz5Kv-7VY&t=1s
This example by Study.com is a great example of an educational whiteboard explainer video.
The video is a lesson about marketing. They use a mixture of graphics, animations, text, and voice-over audio to give the viewer an in-depth lesson on everything to do with marketing.
Educational/instructional whiteboard explainer videos could be used by lots of different types of businesses. For example, if you sell accounting software, you could produce a video that explains UK tax laws to your customers, or if you are a local mechanic you could create an educational video about how to check your water and oil in your car.
7. Elevations Credit Union
https://www.youtube.com/watch?v=xzkW_wpstJk
This example by Elevations Credit Union is all about how homeowners can save money on their energy bills and apply for energy loans if they require them.
It uses the “hand drawing” technique of having a human hand drawing onto the whiteboard while the voiceover explains what she is drawing.
This is another example of a very engaging video that keeps the viewers’ attention for the whole 90 seconds of the video. It also ends with a call to action for consumers to apply for an energy loan.
8. Kitchen Sink Inc.
https://www.youtube.com/watch?v=1NCoSGMCRsw
This is another example of an animated explainer video used by a B2B services firm. It is by Kitchen Sink Inc. who is a US-based web design firm.
The video tells the story of a typical customer and the pain points that they have. It then explains how the company can solve those pain points.
This example is a bit longer than other examples (2.37 minutes), but through a good mix of graphics, text, and voice-over, it takes the viewer on a journey and ends with a good call to action.
The Bottom Line
Whiteboard explainer videos are a minimalist way to communicate important messages and information with your customers, but at the same time, they can make a big impact.
When you combine great graphics, a sharp voice-over script, music, and animation techniques, the result can be amazing and lead to great benefits for your business. To top it off, they are not overly expensive to make, and as you can see from our list of top videos, they are used by businesses of all sizes.